The mission and objectives are to boost the traffic for the events. How? The way we look at the nature and business of exhibitions also related events are to appoint those professional in the travel-related field like Universal Travel Link & Services to focus and emphasize in order to educate and inform prospect delegates, exhibitors, visitors, nonbusiness travelers to know about the events by word of mouth or direct marketing through our network around the globe. We must be submissive that one of the best alternatives to success globally is to demonstrate the best benefits of participating in the exhibition and events. By using the Pull Elements factors to draw their attention to bring their positive attitude and to show them other benefits which are so-called Travel Trade and Leisure Atmosphere.